6th International Conference
on Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative
February 6-7, 2020 Lahore, Pakistan


UCP Business School, Lahore

Conference Theme: Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative On February 6th-7th, 2020

Conference Sub-Themes

1. International Trade and Emerging Markets.
Sub-Theme Coordinator: Dr. Ghulam Saghir (ghulam.saghir@ucp.edu.pk)

With steady growth rates, an abundance of natural resources, and a potential customer base comprising most of the world's population, emerging markets offer huge growth opportunities for those companies

While emerging markets have opened up trade opportunities, trading rules have become more complex, competition has become more intense, and supply chain risks must be carefully managed to prevent disruption across international borders.

Aside from the obvious political risks and ethical norms, which are very different from our own, additional risks in emerging markets apply, such as economic volatility due to excessive dependence on raw materials or commodities. Many of these countries are also ruled by authoritarian regimes, which can make sudden decisions on tariffs, quotas or foreign exchange, which in turn can dramatically affect terms of trade. Submissions can follow, but are not limited to the following themes:

  • The linkage between international trade and overseas aid
  • International Trade in the context of the current economic climates
  • Trade-related aspects of Intellectual Property Rights (TRIPS)
  • Remittances and their part in trade and export development
  • The interplay between the G4 and trade round implementation issues
  • How trade facilitation is conceptualized and made operational in different emerging markets
  • The role of the Special Safeguard Mechanism (SSM)
  • The linkages between global trade and corporate social responsibility
  • The language and rhetoric of import sensitive products
  • The role of tariff barriers and agro-subsidies
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2. Management of Information Systems and Technology in Sustainable and Responsible Public and Private Corporates and Businesses
Sub-Theme Coordinator: Mr. Kazim Ali (kazim.ali@ucp.edu.pk)

Management information system, or MIS, broadly refers to a computer-based system that provides managers with the tools to organize, evaluate and efficiently manage departments within an organization. In order to provide past, present and prediction information, a management information system can include software that helps in decision making, data resources such as databases, the hardware resources of a system, decision support systems, people management and project management applications, and any computerized processes that enable the department to run efficiently. Scientific advances allow businesses to use technology to reach goals more easily and more completely than ever before. In some areas, however, such applications of technology start infringing on the rights of individuals and may be unethical. Governments and ethically operated companies are aware of these limitations. Governments have passed privacy laws and regulated communication companies. Some companies self-censor and apply internal policies to limit unethical behavior. Businesses that wish to be considered ethical must look at whether applying certain technologies may harm some individuals and constrain such applications to what is absolutely necessary. The track welcomes both academic research as well as industry cases. The track is open to all types of research methodology for academic research papers. We also encourage papers that are a result industry-academia collaboration. The track is open, but not limited, to the following themes:

  • Socially and Ethically-driven Innovation and Competitive Advantage using MIS
  • Social and Ethical aspects of Knowledge Management and Business Intelligence in New-age Technology
  • Big-Data, Data Warehouses and Data Mining in Social and Ethical Public and Private Domains
  • Ethics in Information technology, Management Information Systems for Corporate Businesses
  • Governance and Compliance using Information Technology against Cyber-crime in Public and Private domains
  • Information system Security, Integrity Management in Sustainable Businesses
  • Sustainable Information Communication Technology (ICT) Policy Planning, Development and Implementation
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3. Governance issues in Emerging Markets.
Sub-Theme Coordinator: Dr. Shabana Naveed (shabananaveed@ucp.edu.pk)

Although a wide range of scholarly work has been presented for business firms operating in formal economies regarding governance principles, systems and processes which directly or indirectly influence the firm’s performance and in entrepreneurial settings. But little is known about, governance role for informal economies like Pakistan. In wake of this scenario, the governance track this year at UCP is intended to explore interdisciplinary stream of corporate governance and in terms of practices, theory development and research approaches. Specifically, this theme will consider papers that may pursue empirical studies including meta-analyses, reviews of contemporary concepts, and methods in the intersection of corporate governance. In general, we encourage submission of unpublished papers, literature reviews and case studies addressing topics of critical importance for institutional investors, Small and Medium‐Sized Firms (SMEs), Family Business experts, Entrepreneurs, Corporate Leaders, Boards of Directors, and the society at large. Submissions can follow, but are not limited to the following themes:

  • Convergence and Divergence corporate governance models in informal economies.
  • Non-family CEOs in family firms.
  • Duality debate of CEO and Chairman in smaller organizations.
  • Regulatory governance and the informal economy.
  • Governance practices in health care sector.
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4. HRM in Emerging Markets.
Sub-Theme Coordinator: Dr. Aqeel Ahmad (aqeel.a@ucp.edu.pk)

Human resources are said to be the most valuable for an organization. This area looks at practices, and theories that relate to managing the human workforce (employees). Employees play a critical role in organizations. Up to 80% of an organization’s costs are associated with employees. This has the effect of focusing managerial attention on the effectiveness of the way people are managed. One of the important differences between human resources and all other resources is the variability of not just all human resources, but also individual human resources. People are different from each other in terms of knowledge, skills, commitment, and attitude. Hence, most organizations strategically plan through training and other Human resource activities to retain the skilled and talented employees. Retaining skilled work force can also help to improve the human capital pool of organizations. Organizations can minimize outsourcing by recognizing the organizational human capital pool. Consequently, such human capital pool can provide a competitive advantage in terms of innovation in Business. Hence, Strategic HRM may lead to innovation in the current dynamic business environment. The conference will bring together leading academics, researchers and scholars. Topics of interest for submission include, but are not limited to:

  • Strategic Human Resource Management
  • Best practices to manage Human Capital
  • Knowledge management initiatives
  • Human behavior in organizations
  • Human Resource Planning
  • Employee Motivation through collaboration
  • Human Resource Management practices and policies.
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5. Marketing, Advertising and branding of innovative products.
Sub-Theme Coordinator: Dr. Muhammad Zeeshan (drzeeshan@ucp.edu.pk)

Innovative products and services are the driving force of many developed economies. Moreover, innovative products and services help developing countries to prosper. Innovations in both the products and services sector have helped companies to grain greater market share, increase shareholder value and improve profitability. Innovations, however, don’t always involve the latest technology, sometimes it is an innovative approach to solving problems. This track will focus on research, case studies, and best practice examples from industry that explore and examine the impact of good marketing techniques for innovative products and services. The track welcomes both academic research as well as industry cases. The track is open to all types of research methodology for academic research papers. We also encourage papers that are a result industry-academia collaboration. The track is open, but not limited, to the following themes:

  • Customer life-cycle of innovative products
  • Consumer acceptance of innovative products
  • Developing brand image for innovative products
  • Impact of culture on innovative product marketing
  • Use of social & digital media in advertising innovative products
  • Innovative product marketing and entrepreneurship
  • Customer loyalty for innovative products
  • The relationship between innovative products and customer experience
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6. Business Education in Emerging Markets.
Sub-Theme Coordinator: Dr. Irfan Saleem (irfan.saleem@ucp.edu.pk)

Higher education has become the basic education of the knowledge economy. Yet in transitioning, emerging and developing countries, resources for higher education, and indeed higher educational systems themselves, remain inadequate. Urgent action is needed to expand and diversify the supply of educational avenues to meet the fast rising demand. Submissions can follow, but are not limited to the following themes:

  • Teaching and learning for lifelong learning sector
  • The future of business education, assessment methods and techniques
  • The structure and curricula of current and future business education
  • Cross cultural issues in education, use of technology in teaching and learning
  • Emotional intelligence in teaching
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7. Innovation and Competitiveness in Emerging Markets.
Sub-Theme Coordinator: Dr. Abdul Waheed (a.waheed@ucp.edu.pk)

Higher levels of competition are associated with greater likelihood of innovation, but this rises at a decreasing rate as competitor numbers grow. Also, firms operating in economies where competition policy is more effectively enforced are more likely to innovate. However, there is a point where ‘too much’ competition leads to less innovation – suggesting a tipping point effect. This suggests that policies to maximize competition, as measured by number of competitors, may not be optimal for promoting innovation in emerging economies. This requires a need for more nuanced competition policy approaches. Businesses relying on local markets are significantly less likely to introduce innovations than businesses trading domestically outside their local area, but increased competition in local markets increases the likelihood of businesses introducing product innovation. This points to a local rivalry effect. Submissions can follow, but are not limited to the following themes:

  • Innovation and product development, Business strategies
  • Innovation in retailing, ethical produce procurement and development
  • Role of disruptive innovation in the growth of business
  • Regional and cluster innovation
  • Customer centric strategy through innovation
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8. Globalization, Regional integration, productivity and economic growth.
Sub-Theme Coordinator: Dr. Kanwal Zahra (kanwalzahra@ucp.edu.pk)

Recent contributions to economic geography and to the social sciences more broadly have focused attention on the changing organization of production in advanced industrial economies. According to an increasingly influential line of thought, and one that has been particularly important in economic geography, such changes have registered themselves in a new economic landscape, as traditional mass production industries and mass-production regions are supplanted by new industrial spaces composed mainly of flexible small-firm networks. New forms of production organization are the province of newly emerging regions, while traditional manufacturing regions are essentially trapped in older, outmoded forms of production organization. There is a geographic or regional element to the strong transformative forces which has been identified as gales of creative destruction, which "incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one". The process of creative destruction extends across the industrial structure, involving both the creation of new industries through technological and organizational changes and, just as importantly, the underlying transformation of existing industries as they too are swept up by deep changes in technology and production organization. The process of creative destruction extends to regional phenomena as well, as new technologies and new forms of production organization not only register themselves in new regions, but inform and shape the reconstitution and revitalization of existing regions. Submissions can follow, but are not limited to the following sub-themes:

  • Globalization and Emerging Economies
  • Engines of Growth in the Developing World
  • Environments in a Global Context
  • Cross-Cultural Adaptation
  • Globalization, Regionalization and Higher Education
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9. Financial Systems in Emerging Markets.
Sub-Theme Coordinator: Dr. Muhammad Nasir Malik (nasir.malik@ucp.edu.pk)

This sub-theme aims to provide an opportunity to discuss issues related to the financing of innovation, technology and entrepreneurial ventures. While start-ups enjoy many regulatory exemptions, their perpetuation requires that investors and entrepreneurs understand each other’s financial considerations. The financial challenges for entrepreneurial ventures are reshaped by the regulatory tightening of institutional investors, post-financial crisis, that has curtailed the traditional funding sources but at the same time technological developments have led to crowd funding platforms emerging around the globe. The conference looks to explore various institutional, legal, and financial sector developments that affect the entrepreneurial ventures and their contribution to innovation and economic development. Submissions can follow, but are not limited to the following themes:

  • Globalization and technological factors affecting capital access and start-up process
  • Optimal financing strategies for new ventures
  • Role of policy makers in enabling an efficient market for entrepreneurial finance
  • Financier’s impact on firm innovation, wealth creation and competitiveness
  • Institutional and regulatory issues in entrepreneurial finance practices
  • Role of the stock market in financing new ventures
  • Microfinance and Fin-tech
  • Models for predicting small firm success
  • Innovations in capital markets for small and medium enterprises
  • Sustainable finance through entrepreneurship and innovations
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10. Entrepreneurship in Public and Non-profit sectors.
Sub-Theme Coordinator: Mr. Irfan Siddique (irfans@ucp.edu.pk)

Entrepreneurship is a topic of growing interest to academics and policy makers. Scholars in the field of public administration have been slower than academics in other fields (e.g., business administration and economics) to embrace the study of entrepreneurship. That is not surprising since entrepreneurial activity has traditionally focused on the private sector and the pursuit of profit. However, in recent years, a substantial rise in entrepreneurial initiatives has been witnessed in the public and nonprofit sectors. These initiatives involve numerous government and nonprofit entities, including federal agencies, universities, foundations, and state and local governments. Entrepreneurship in the public and nonprofit sectors has broader social goals than conventional forms of entrepreneurship, such as the more rapid commercialization and use of inventions and new technologies arising from federally funded research, enhancement of regional economic development, sustainability and other environmental objectives, and remedying other market failures with innovative solutions. These new initiatives also have important implications for the “entrepreneurial” behavior of public sector managers. The proposed theme seeks to bring together papers that address these issues. Another key goal of the theme is to foster stronger links among entrepreneurship researchers in a variety of social science disciplines (including the field of management) and public administration scholars. Considering the specific theme of the 2019 Conference at UCP, we especially welcome submissions focusing on following themes.

  • Public entrepreneurship and public sector entrepreneurship
  • Public policies and programs to promote entrepreneurship
  • Small Business Innovation Research Program
  • Social entrepreneurship and entrepreneurship in the nonprofit sector
  • Academic/university entrepreneurship, including technology transfer offices and property-based institutions, such as incubators/accelerators and science/technology parks
  • The contribution of entrepreneurship to regional economic development
  • Social and ethical dimensions of public and nonprofit entrepreneurial activity
  • Creation of public value through networks between public, private and nonprofit networks
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11. Entrepreneurial initiatives in Emergency (Disaster) management
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